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Will & Vision : how latecomers grow to dominate markets / Gerard J. Tellis AND Peter N. Golder

By: Material type: TextTextLanguage: BI Publication details: McGraw-Hill New York 2002Description: xviii, 340 pages : illustrations ; 24 cm; xviii, 340 p; 23 cmISBN:
  • 9780071375498
Other title:
  • Will and Vision : how latecomers grow to dominate markets
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book PERPUSTAKAAN KKBDA KOLEKSI PINJAMAN WP 658.800973 TEL (Browse shelf(Opens below)) Available 00000270

Includes index

Bibliography : pages (315)-330

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