Will & Vision : how latecomers grow to dominate markets /

Tellis, Gerard J.,

Will & Vision : how latecomers grow to dominate markets / Will and Vision : how latecomers grow to dominate markets Gerard J. Tellis AND Peter N. Golder - New York McGraw-Hill 2002 - xviii, 340 pages : illustrations ; 24 cm. xviii, 340 p 23 cm

Includes index

Bibliography : pages (315)-330

9780071375498


Golder, Peter N., author
I. Title


Brand name products -- United States
Marketing -- United States
Product management
TEKNOLOGI