MARKETING MANAGEMENT : (Record no. 6006)

MARC details
000 -LEADER
fixed length control field 00985nam a2200301Ia 4500
001 - CONTROL NUMBER
control field 0002706
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131001350
Qualifying information paperback
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title BI
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8 KOT
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author
245 00 - TITLE STATEMENT
Title MARKETING MANAGEMENT :
Remainder of title AN ASIAN PERSPECTIVE /
Statement of responsibility, etc. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
250 ## - EDITION STATEMENT
Edition statement Third EDition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PEARSON / Prentice Hall
Place of publication, distribution, etc. Singapore
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent
-- xxvi, 771 pages :
Other physical details colour illustrations ;
Dimensions 26 cm.
300 ## - PHYSICAL DESCRIPTION
Extent 771p
300 ## - PHYSICAL DESCRIPTION
Dimensions 26cm
500 ## - GENERAL NOTE
General note Includes index Includes exercises
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
600 00 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Ang, Swee Hoon,
Relator term author
600 00 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Leong, Siew Meng,
Relator term author
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Geographic subdivision Asia
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TEKNOLOGI
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name I. Title
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Tan, Chin Tong,
Relator term author
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PERPUSTAKAAN KKBDA PERPUSTAKAAN KKBDA KOLEKSI PINJAMAN 31.12.2008 FARANA BOOK 320.40   658.8 KOT 00007521 10.11.2023 10.11.2023 Book
          PERPUSTAKAAN KKBDA PERPUSTAKAAN KKBDA KOLEKSI PINJAMAN 31.12.2008 FARANA BOOK 320.40   658.8 KOT 00007522 10.11.2023 10.11.2023 Book