MARKETING MANAGEMENT : AN ASIAN PERSPECTIVE /

Kotler, Philip,

MARKETING MANAGEMENT : AN ASIAN PERSPECTIVE / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan - Third EDition - Singapore PEARSON / Prentice Hall 2003 - xxvi, 771 pages : colour illustrations ; 26 cm. 771p 26cm

Includes index Includes exercises

Includes bibliographical references

9780131001350


Ang, Swee Hoon, author
Leong, Siew Meng, author


Marketing
Marketing -- Management
Marketing -- Management -- Asia
TEKNOLOGI