000 00937nam a2200301Ia 4500
001 0002225
008 231110s9999 xx 000 0 und d
020 _a9780130841292
_q hardback
041 _aBI
090 _a658.8342 SCH
100 0 _aSchiffman, Leon G.,
_e author
245 0 0 _aCONSUMER BEHAVIOR /
_c Leon G. Shiffman, Leslie Lazar Kanuk
250 _aSeventh Edition
260 _bPRENTICE HALL
_aUpper Saddle River, New Jersey
_c2000
300 _a
_axiii, 469 pages :
_b colour illustrations ;
_c 26 cm.
300 _axiii, 469 p
300 _c24 cm
500 _aIncludes index
504 _aIncludes bibliographical references
600 0 0 _aKanuk, Leslie Lazar,
_e author
600 0 0 _aI. Title
630 0 0 _aConsumers
630 0 0 _aMarketing research
650 0 _aConsumer behavior
650 0 _aConsumer research
650 0 _aMotivation research (Marketing)
650 0 _aTEKNOLOGI
999 _c4986
_d4986