| 000 | 00811nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 0000250 | ||
| 008 | 231110s9999 xx 000 0 und d | ||
| 020 |
_a9780071122269 _q paperback |
||
| 041 | _aBI | ||
| 090 | _a658.56 LEH | ||
| 100 | 0 |
_aLehmann, Donald R., _e author |
|
| 245 | 0 | 0 |
_aProduct Management / _c Donald R. Lehmann, Russell S. Winer |
| 250 | _aThird Edition | ||
| 260 |
_bMcGraw-Hill / Irwin _aBoston _c2002 |
||
| 300 |
_a _axxv, 502 pages : _b some colour illustrations ; _c 24 cm. |
||
| 300 | _a502p | ||
| 300 | _c24cm | ||
| 500 | _aIncludes index "International edition" - Cover | ||
| 504 | _aIncludes bibliographical references | ||
| 600 | 0 | 0 |
_aWiner, Russell S., _e author |
| 600 | 0 | 0 | _aI. Title |
| 650 | 0 | _aMarket surveys | |
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aTEKNOLOGI | |
| 999 |
_c399 _d399 |
||