Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright
- 3rd ed.
- New York, NY McGraw-Hill / Irwin 2001
- xiii, 990 pages : illustrations ; 26 cm. 990p 26cm
Includes index.
Includes bibliographical references
9780072312836
1. Maidique, Modesto A. 2. Wheelwright, Steven C.
High technology industries Technological innovations
High technology industries -- Management New products -- Management Technological innovations -- Management TEKNOLOGI