TY - BOOK AU - Kotler, Philip, AU - I. Title AU - Tan, Chin Tong, TI - MARKETING MANAGEMENT : : AN ASIAN PERSPECTIVE / SN - 9780131001350 PY - 2003/// CY - Singapore PB - PEARSON / Prentice Hall KW - Ang, Swee Hoon, KW - Leong, Siew Meng, KW - Marketing KW - Management KW - Asia KW - TEKNOLOGI N1 - Includes index Includes exercises; Includes bibliographical references ER -