Kotler, Philip,
MARKETING MANAGEMENT : AN ASIAN PERSPECTIVE /
Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
- Third EDition
- Singapore PEARSON / Prentice Hall 2003
- xxvi, 771 pages : colour illustrations ; 26 cm. 771p 26cm
Includes index Includes exercises
Includes bibliographical references
9780131001350
Ang, Swee Hoon, author
Leong, Siew Meng, author
Marketing
Marketing -- Management
Marketing -- Management -- Asia
TEKNOLOGI