Hoyle, Leonard H.,  <br/><br/>
Event Marketing :    HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS /  
Leonard H. Hoyle 
 - Hoboken, NJ  JOHN WILEY & SONS, INC.  2002 
 - xxiv, 224 pages :    illustrations ;    25 cm. 224 p  24 sm 
 - The Wiley Event Management Series .
<br/><br/> Includes index  Includes exercises 
<br/><br/>Bibliography : pages 205-215 
<br/><br/><label>ISBN: </label>9780471401797  
<br/><br/><label>Subjects--Personal Names: </label><br/>I. Title<br/>II. Series
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events -- Marketing<br/>TEKNOLOGI