Pengurusan strategik : konsep dan kes / Fred. R. David ; penterjemah / adaptasi : Mohd Hizam Hanafiah ; penyunting : Mohd Khairuddin Hashim - David, Fred R.; I. Title (Prentice Hall / Pearson Malaysia Sdn. Bhd. Petaling Jaya, Selangor, 2003)
Includes exercises
Includes bibliographical references
Keywords: 1. Mohd Hizam Hanafiah; 2. Mohd Khairuddin Hashim; Strategic management; Strategic planning; Strategic planning -- Case studies; TEKNOLOGI