Schiffman, Leon G.,  <br/><br/>
CONSUMER BEHAVIOR /  
Leon G. Shiffman, Leslie Lazar Kanuk 
 - Seventh Edition 
 - Upper Saddle River, New Jersey  PRENTICE HALL  2000 
 - xiii, 469 pages :    colour illustrations ;    26 cm. xiii, 469 p  24  cm 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780130841292  
<br/><br/><label>Subjects--Personal Names: </label><br/>Kanuk, Leslie Lazar,   author <br/>I. Title
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Consumers<br/>Marketing research
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer research<br/>Motivation research (Marketing)<br/>TEKNOLOGI