Lehmann, Donald R.,  <br/><br/>
Product Management /  
Donald R. Lehmann, Russell S. Winer 
 - Third Edition 
 - Boston  McGraw-Hill / Irwin  2002 
 - xxv, 502 pages :    some colour illustrations ;    24 cm. 502p  24cm 
<br/><br/> Includes index  "International edition" - Cover 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780071122269  
<br/><br/><label>Subjects--Personal Names: </label><br/>Winer, Russell S.,   author <br/>I. Title
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys<br/>Product management<br/>TEKNOLOGI