TY - BOOK AU - de Rue, Yolanda, TI - Promote Products and Services : : Unit BSBCMN 409A / SN - 9781740098373 PY - 2003/// CY - French Forest NSW PB - Prentice Hall KW - I. Title KW - II. Series KW - Marketing KW - Service industries KW - Marketing KW - Management KW - Product management KW - Sales management KW - TEKNOLOGI N1 - Includes exercises; Bibliography : page 104 ER -