TY - BOOK TI - The Art of Building a Brand : : Top Marketers Reveal the Secrets of Building Successful Brands T2 - CEO SPEAK : SN - 9788170945871 PY - 2006/// CY - New Delhi PB - VISION BOOKS KW - I. Title KW - II. Series KW - Brand choice KW - Marketing KW - Philosophy KW - Advertising KW - Brand name products KW - Brand (Marketing) KW - Brand name products KW - Marketing KW - TEKNOLOGI N1 - "Real world advice from real experts" - Cover ER -