Hospitality and travel marketing / Alastair M. Morrison

Morrison, Alaistair M.

Hospitality and travel marketing / Alastair M. Morrison - 2nd ed. - Albany, New York Delmar Publishers / International Thomson Publishing Inc. 1996 - x, 567 pages : some colour illustrations ; 24 cm. x, 567 p 24 cm

Includes index and exercises

INcludes bibliographical references

9780827366206


1. Title


Food service -- Marketing
Hotels -- Marketing


Hospitality industry -- Marketing
Motels -- Marketing
TEKNOLOGI
Tourism -- Marketing