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Product Management /

Lehmann, Donald R.,

Product Management / Donald R. Lehmann, Russell S. Winer - Third Edition - Boston McGraw-Hill / Irwin 2002 - xxv, 502 pages : some colour illustrations ; 24 cm. 502p 24cm

Includes index "International edition" - Cover

Includes bibliographical references

ISBN: 9780071122269

Subjects--Personal Names:
Winer, Russell S., author
I. Title

Subjects--Topical Terms:
Market surveys
Product management
TEKNOLOGI

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